We (MyBovada Inc.) provide services to help advertisers understand and reach audiences that may be interested in their products. We do this by offering apps, software development kits, and other services that collect location and other information from individuals. We use this information - often combined with other information from third-party data providers - to measure the performance of advertisements and help our customers deliver more relevant advertisements.
INFORMATION WE COLLECT
Information You Provide
We collect information you provide directly to us. For example, we collect information when you create an account, request a download link for one of our mobile apps, download and use any of our mobile apps, request a white paper, participate in a contest or promotion, fill out a form or survey, communicate with us via third-party social media services, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, home address, phone number, social media usernames, survey responses, demographic information and any other information you choose to provide.
Information We Collect When You Use Our Services
When you access or use our services, we automatically collect information about you, including:
Location Information: When you use our services, including our mobile apps and our SDKs integrated into third-party mobile apps, we may collect information about your location. For example, we may collect information about your precise location using GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses. For information about how to opt out of the collection of certain location information, please see "Your Choices" below.
Device Information: We collect information about the device you use when interacting with our services, including the hardware model, operating system and version, sensor activity, device identifiers (including advertising identifiers assigned to your device), wireless carrier headers, mobile device name, mobile apps installed, and mobile network information. Depending on your device operating system, we may also collect the names of nearby Wi-Fi networks, phone number associated with the device, and whether certain social media accounts are linked to the device.
Usage Information: We collect information about how you use our services, including the type of browser you use, how long you access our or a third party's online service, pages viewed, your IP address and the page you visited before navigating to our website or a website that integrates our services.
Information Collected by Cookies and Similar Technologies: We use various technologies to collect information via our websites and apps and the third-party online services that integrate our SDKs and other services. This may include sending cookies to your device and using unique identifiers assigned to your device. These technologies help us understand usage activity, how you respond to ads, what ads may interest you, and see which areas and features of our services (and other apps, websites and online services that integrate our services) are popular. For more information about cookies, and how to disable them, please see "Your Choices" below. Please note we do not respond to Do Not Track signals.
Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect through our services. For example, we may receive information from:
Advertisers and ad networks, including impression and clickstream data (such as the websites you have visited and ads you have viewed or interacted with), location information, and device identifiers;
Referral partners that enable consumers to download our mobile apps from their websites;
Various partners that share information about their users with us by matching unique device identifiers or cookie identifiers commonly held between us and those partners. The information we receive from these partners may include your purchase history or TV viewing history; and
Social media services if you choose to create or log into your MyBovada account using your credentials from such services (in this case, we will have access to certain information from the social media service, such as your name, account information and friend lists, in accordance with the authorization procedures determined by the service).
HOW WE USE INFORMATION
We use the information we collect for various purposes, including to:
Identify where you shop and the places you visit to help advertisers and other businesses learn how you respond to ads, what ads may be interesting to you, and to identify broader trends about consumer behaviors and preferences (see "Sharing of Information" for more details);
Infer certain details about you, including demographic information and whether separate devices are owned by you or by members of the same household;
Provide, maintain, personalize and improve our products, surveys, and services;
Send you technical notices, updates, security alerts, and support and administrative messages;
Respond to your comments, questions and requests, and provide customer service;
Communicate with you about products, services, offers, promotions, rewards, and events offered by MyBovada and others, and provide news and information we think will be of interest to you;
Process and deliver contest entries and rewards;
Link or combine with information we collect from or about you; and
Carry out any other purpose for which the information was collected.
HOW WE SHARE INFORMATION
We share location and demographic information, TV viewing data, purchase data, and device and advertising identifiers, with our customers to provide insight into consumer behaviors and preferences and to enable them to tailor market research, attribution modeling, and future ad campaigns based on such data. We may also share this information as follows:
With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
In response to a request for information if we believe disclosure is in accordance with, or otherwise required by, any applicable law, regulation or legal process;
If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of MyBovada or others;
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company
Between and among our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
With your consent or at your direction.
We may also share aggregated or de-identified information.